Friday, August 22, 2003

So, the "Great Experiment" in advertising has already concluded. Here are the stats.

2500 ad views
28 ad click-throughs (yup, 28)
~24 hours
0 Guestbook & E-Mail comments

So, this is about what I expected. Well, I figured I'd get a few more click-throughs, but oh well.

I'll probably give this a shot again, and have identified some things that might make it more successful next time. Keyword on might; I know that this is just one 'blog amongst millions, my opinions really aren't earth-shattering or unique, and there's no real incentive for the majority of people to drop by.

  1. Figure out a better time to run the ad; I didn't think my ad would get approved so quickly and end up starting on Thursday night, when most people care even less about 'blogs since shit like Friends is on.

  2. Find some other sites to advertise on.

  3. Ad content is pretty short - 35 character limit on the headline, 75 character limit on ad body, at least at WWDN - and I need to come up with better wording in my ads. I think the only reason I got most of my hits today was because the last iteration of my ad mentioned porn. Since I'm not selling anything, I need to come up with some other way to motivate people to actually click on the link.

  4. Find a way to make this 'blog less shitty. Probably not going to happen, but it would be nice to find a way to get people fired up about a bunch of crappy links and even crappier opinion blurbs

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