I'm not sure if this venture is going to pan out.

"Young men these days grew up with character goods. That generation feels no embarrassment about wearing Hello Kitty."

You probably wanna be pretty damn sure about that before you jump into anything too costly. While we do have a lot in common, though, I wouldn't presume to say that I have an intimate knowledge of the Japanese male's mindset. So maybe this will work but I just get a feeling it won't. Even with as strong as my feminine side is I can't see myself wearing anything Hello Kitty, and if I won't do it then you're pretty much fucked. Hell, I don't even have any Hello Kitty merchandise at this point (although there are supposed to be some Hello Kitty-themed Pinkys coming out next year). I mean how exactly do you get Hello Kitty to appeal to guys who want to have sex with chicks?

According to the Associated Press, the iconic mouth-less cat will be given a "more rugged, cool look to appeal to men in their teens and early 20s" for the first time.

You've gotta wonder what the omnipresent Sanrio has up their sleeve to accomplish that makeover. Then you realize that any such endeavor can only turn out adorable and then I think we're back to where we started.

Honestly the only way I can see to market this to guys is so that they have something in common with girls who are into Hello Kitty, but that's probably a creepy route to go (as evidenced by the fact that I thought of it).